Kara Smith Brown, CEO of LeadCoverage, shares her journey from working at Echo Global Logistics to founding her own go-to-market consultancy specializing in supply chain and logistics. She discusses the significance of niche marketing, the importance of having a clear point of view, and the strategies that have led to her company’s rapid growth to nearly $10 million in revenue. Kara also touches on her goals of achieving total freedom, both financially and personally, and offers insights on how to scale a business effectively.
In this episode, Chris and Kara discuss:
- Overcoming Challenges and Achieving Success
- Marketing Strategies and the Path to $10 Million
- The Power of Niches
- Building a Comprehensive Go-To-Market Strategy
Connect with Kara:
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Chris Brodhead helps growth minded Financial Advisors find more clients and grow their assets under management using strategic content creation and content distribution strategies.
If you are a financial advisor looking to grow your AUM this is the strategy for you!